Disney on Ice is a yearly show that brings families together with its beautiful ice skating performances. The Winter Wonderland Disney on Ice show is a new show that will showcase winter versions of people's favorite Disney shows and even incorporate an ice skating experience with one's favorite characters.

Before beginning the website design, the team had to create an integrated marketing campaign that would include a commercial script, website, and aspects regarding parking, special events at the show, and more. From this, the team decided on the hashtag #magiconice to be better known on social media platforms and to spread the message. 

The website provides viewers with all the information they need regarding the Winter Wonderland Special. It is split up into sections that are easy to read, showcases a video of what their Disney on Ice experience will look like, and provides events and testimonials. 

The commercial also provides the viewer with a QR code to the website. It encourages viewers to sign up for the Winter Wonderland Special to secure a spot in the free meet and greet before the show.